A playful exhibition, held with a straight face. Vegetables, treated like sculpture. Jewellery, treated like a daily ritual. We started this the way we start many MYJN ideas: not in a boardroom, but in an ordinary place, with a slightly obsessive eye.

At the grocer, we didn’t choose vegetables for freshness alone. We chose them for posture. For silhouette. For the way an okra tapers like a drawn line, the way a gourd sits like an object from a design museum, the way a tendril curls like handwriting. Back in the studio, we photographed them like sculpture, and later, we cooked what we could. Nothing was staged forever. Everything went back into life.

Room I: Still Life Studies

The surreal studies of Edward Weston’s peppers taught us something early: the familiar becomes extraordinary when you stop treating it as background. And Karl Blossfeldt’s botanical sculptures, especially the disciplined elegance of his plant studies, remind us that nature already speaks in design language, long before we arrive.

Through their eyes, nature became sculpture. Through ours, it becomes adornment.

The Veggie Museum is not about vegetables. It is about form. About the quiet poetry of structure. About the pleasure of living with objects that feel considered.

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Study 01, Pepper and Pearl

A bold silhouette, softened into something intimate.

Room II: Tendrils and Lines

A tendril is nature’s handwriting. It loops, it hesitates, it commits. It is playful, but never random.

From the grocer to your wrist, a modern echo of Blossfeldt’s botanical studies. A line that feels almost drawn, finished with a single pearl like punctuation. The kind of detail you notice later, when you catch yourself in a mirror and think, quietly, yes.

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Study 02, Pumpkin Tendril

A curve you can wear. A calm you can keep.

Room III: Pearls as Seeds

Pearls have always felt like something found, not made. Like a small, quiet ending nature kept for itself.

In this museum, pearls become seeds. They sit against skin the way a comforting thought sits in your chest: present, gentle, unforced. They don’t “dress you up.” They make you feel held together.

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Study 03, Pod and Pearls

Not loud. Just unforgettable.

Room IV: Texture, Shine, and the Pleasure of Contrast

This is where the collection becomes physical. The matte skin of a vegetable. The soft fuzz around a stem. The clean reflection of polished metal. Water droplets that turn a surface into a landscape.

We love contrast because it feels like real life: softness next to strength, calm next to heat, shine next to texture. The pieces don’t compete with you. They sit with you, quietly improving your posture.

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Study 04, Chayote with Silver Drops

Symmetry, made emotional.

Room V: The Soft Bloom

Not everything here is green. Some pieces arrive like a warm note on an otherwise quiet day.

The Veggie Museum.

A tender charm to make each day feel softly sweet.

Gioia non-edible flower pendant necklace and earrings available online and in-store.

If you’ve ever wanted something that feels gentle but still grown-up, this is it. Not childish. Not costume. Just a small bloom of confidence.

Room VI: Heat, Held Quietly

A jalapeño is bold by nature. We loved the idea of keeping that boldness, then editing it into refinement. Like taking a strong personality and giving it clean tailoring.

This is jewellery for the days you feel intense but composed. Sharp, but not loud. Playful, but never silly.

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Study 06, Pepper Bound in Silver

Heat, disciplined into elegance.